Institut klinické psychologie z.s.
The RulerServes Psychologists and students
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Institut klinické psychologie z.s. anchors on a muted Orange (#5f4a3e) as their primary brand signal, paired with Orange (#332319), and accented by Blue. The palette balances warm and cool tones.
#5f4a3e
Primary
#332319
Secondary
#0097f5
Accent
#25a6f6
Accent
#a09995
Accent
#fdfeff
Background
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Institut klinické psychologie z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut klinické psychologie z.s. is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jan Ženatý
The institute was founded by clinical psychologist and psychoanalyst PhDr. Jan Ženatý.
#0097f5
Used for links and some headings, providing a modern and clean feel.
Abril FatFace
Used for headings, creating a strong and authoritative impression.
2011
Year of establishment, mentioned in the description.
Concentric Circles
A complex pattern of concentric circles and geometric shapes, featuring vibrant colors and intricate details, is used as a background or visual element.
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