IMCO, s.r.o.
The Innocent“IMCO - kvalitní evropské sýry”
Serves Retailers, Restaurants, Food Service Businesses
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
IMCO, s.r.o. anchors on a vivid Blue (#0a73b5) as their primary brand signal, paired with Green (#88bf50), and accented by Orange. The palette balances warm and cool tones.
#0a73b5
Primary
#88bf50
Secondary
#dcdee0
Background
#4e4e4e
Text
#b1a694
Accent
#71796e
Background
Typography
Headings set in Lobster (a display face — designed for headlines and visual impact), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
IMCO, s.r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
IMCO, s.r.o. is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
horizontal
rounded
moderate
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
IMCO, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by IMCO, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Lobster
Used for the logo, giving a friendly and slightly vintage feel.
Dark Green
Used in the logo and some design elements, suggesting natural and fresh.
European Cheeses
Focus on the origin of the products.
Dobrou chut'!
The phrase "Dobrou chut'!" is prominently displayed in a distinctive, slightly whimsical font with a handwritten feel, creating a welcoming and appetizing impression.
LaColline packaging
The LaColline cheese packaging features a consistent design with a white label, elegant font, and a clear window showcasing the product, creating a premium and recognizable look.
More brands in Food Wholesale
Explore other brands in this industry to compare visual identities.
