What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
In-Life anchors on a vivid Orange (#fbac19) as their primary brand signal, paired with Orange (#bda07f), and accented by Gray. The palette leans warm — inviting and energetic.
#fbac19
Primary
#d4d6d5
Accent
#3d3f3e
Text
#bda07f
Secondary
#7c7648
Accent
#464e21
Accent
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
In-Life uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
In-Life is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cz
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
#fbac19 used for accents and calls to action.
Segoe UI
Used for body text, providing a clean and modern feel.
Život naplno!
Tagline of the organization.
Candid Group Photos
The website features candid-style photos of groups of people, often in outdoor settings, suggesting community and activity.
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