Institut Cirkulární Ekonomiky
The Creator“Zavádíme cirkulární ekonomiku do praxe”
Serves Businesses, municipalities, and individuals interested in circular economy practices
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Naší vizí je prosperující společnost, která šetrně a efektivně nakládá s přírodním bohatstvím.
Color Intelligence
Institut Cirkulární Ekonomiky anchors on Blue (#2dbbb2) as their primary brand signal, paired with Blue (#06ffff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2dbbb2
Primary
#000000
Background
#06ffff
Secondary
#4ca2ab
Accent
#ffffff
Background
#b7d7d7
Accent
Typography
Headings set in gt walsheim bold (a sans-serif — clean, modern, and optimized for digital), body in GT walsheim regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Institut Cirkulární Ekonomiky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut Cirkulární Ekonomiky is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Informative, Documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Blue
Used for the logo and as a primary color throughout the website.
GT Walsheim
Used for headings and body text, providing a modern and approachable feel.
Social Media Intelligence
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