Milan Setíkovský - Pokladní systémy
The RulerServes Small and medium-sized businesses in the retail and service industries
What Drives Them
Organized and dependable. Creates order and stability.
Given the emphasis on customer service, professionalism, and the founder's name being a key brand code, the core positioning revolves around being a reliable and trustworthy provider of cash register systems, especially in the context of eET compliance.
Color Intelligence
Milan Setíkovský - Pokladní systémy anchors on Blue (#c9dae7) as their primary brand signal, paired with Blue (#459fd9), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c9dae7
Primary
#459fd9
Secondary
#2d89c5
Accent
#f5f8fb
Background
#e0e5fb
Accent
#5895be
Accent
Typography
Logo Anatomy
Brand Character
Milan Setíkovský - Pokladní systémy is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
horizontal
rounded
loose
image
Digital Footprint
Built on Drupal.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Czech Blue
The specific shade of blue, #0072b9, used for the company's logo, buttons, and other branding elements.
Milan Setíkovský
The business is named after and likely run by Milan Setíkovský.
Czech Language
The website is entirely in Czech, targeting the Czech market.
Service Focus
Product and service descriptions emphasize 'prodej a servis' (sales and service).
eET
Reference to eET (Elektronická evidence tržeb), the Czech electronic sales recording system, is prominent.
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