Retail Technology

Brand identity analysis across 24 brands in the retail technology industry.

Dominant Colors

#047ec1

Blue

34%

#1c1c59

Blue

23%

#0072b9

Blue

3%

#008a71

Blue

3%

#00d2f4

Blue

3%

#00fdcf

Blue

3%

#064f88

Blue

3%

#0cb7eb

Blue

3%

#22a7a1

Blue

3%

#3400bf

Purple

3%

#35454d

Blue

3%

#4ca4ff

Blue

3%

#5c637f

Blue

3%

#bfc8d1

Blue

3%

#c70505

Red

3%

Popular Heading Fonts

Helvetica Neue

Sans Serif

roboto_bold

Sans Serif

Exo 2

Sans Serif

lsMedium

Sans Serif

monB

Sans Serif

Space Grotesk

Sans Serif

Montserrat

Sans Serif

Average Brand Voice

Formality

72%

Humor

16%

Enthusiasm

59%

Technicality

79%

Warmth

39%

Confidence

77%

Urgency

42%

Exclusivity

47%

Nostalgia

12%

Rebellion

11%
Brand Map

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Brands in Retail Technology

Industry Stats

24

Total brands

18

With logos

8

Voice analyzed

8

With social