Retail Technology

Brand identity analysis across 19 brands in the retail technology industry.

Dominant Colors

#047ec1

Blue

34%

#1c1c59

Blue

23%

#00fdcf

Blue

3%

#064f88

Blue

3%

#0cb7eb

Blue

3%

#22a7a1

Blue

3%

#3400bf

Purple

3%

#35454d

Blue

3%

#bfc8d1

Blue

3%

#c70505

Red

3%

#c9dae7

Blue

3%

#dad4e6

Purple

3%

#dcd9d0

Yellow

3%

#e81c1c

Red

3%

#f89b3e

Orange

3%

Popular Heading Fonts

Helvetica Neue

Sans Serif

roboto_bold

Sans Serif

Exo 2

Sans Serif

Host Grotesk

Sans Serif

Space Grotesk

Sans Serif

lsMedium

Sans Serif

Average Brand Voice

Formality

73%

Humor

16%

Enthusiasm

57%

Technicality

79%

Warmth

40%

Confidence

77%

Urgency

38%

Exclusivity

46%

Nostalgia

13%

Rebellion

8%
Brand Map

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Brands in Retail Technology

Industry Stats

19

Total brands

15

With logos

6

Voice analyzed

6

With social