Institut pro památky a kulturu
The SageServes Professionals in cultural heritage, students, general public interested in culture
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
The palette leans warm — inviting and energetic.
#dcdcdc
Background
#3f3f3f
Text
#b5b4b5
Background
#8a8a8a
Background
#fefefe
Background
#717171
Background
Typography
Headings set in TheSerif (a serif — evoking tradition, authority, and print heritage), body in Tenor Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Institut pro památky a kulturu uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut pro památky a kulturu is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Focus on Cultural Heritage
The organization's core mission is centered around preserving and promoting cultural heritage.
Czech Cultural Identity
The organization promotes Czech cultural identity through its projects and initiatives.
TheSerif Heading
TheSerif font is used for headings, creating a traditional and authoritative feel.
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