Institut RM logo

Institut RM

The Caregiver

Romana a Martin Fojtíkovi

Wellness·Health & Wellness Center·est. 2023·institutrm.cz

Serves Individuals seeking relaxation and therapeutic services

Alex BrushRelaxingCaringHolisticProfessional11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

Well-beingPersonalized CareProfessionalismRelaxation

Color Intelligence

Institut RM anchors on a muted Pink (#b888a5) as their primary brand signal, paired with Pink (#b22b77), and accented by Gray. The palette leans warm — inviting and energetic.

#b888a5

Primary

#b22b77

Secondary

#d7d7d9

Accent

#fbfdfd

Background

#bf6e9d

Accent

#010101

Background

warm palette(4w/2c)Pink · Gray

Typography

Headings set in Alex Brush (a handwritten style — projecting personality and human warmth), body in Inter (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Alex BrushHeadingsHandwritten
Aa
InterBodySans Serif
Aa
MarcellusHeadingsSerif
Aa
Marcellus SCsecondary_headingSerif
Aa
Roboto CondensedUISans Serif

Logo Anatomy

Institut RM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, minimalist.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

4/10

naturalorganicminimalist

Brand Character

Institut RM is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
70%
Confidence
60%
Formality
50%
Technicality
30%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

InstitutRMRomanaMartinFojtíkovi

Design Playbook

Photography

natural, wellness, lifestyle

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Královské Poříčí, CZ.

Origin

CZ

Headquarters

Královské Poříčí, CZ

Market Scope

local

Languages

cs

Institut RM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Institut RM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity40%
naturalorganicminimalist

Brand Codes

Romana a Martin Fojtíkovi

Founder FigureSupporting

The brand is named after and features Romana and Martin Fojtíkovi prominently.

Consistency95%
WebsiteSocial
ActiveOccasional

Mauve

Signature ColorSupporting

Used as a primary accent color, particularly in the logo and for highlighting key elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Alex Brush

Typography CodeSupporting

Used for headings, providing an elegant and personal feel.

Consistency85%
Website
ActiveOccasional

Yantra

Cultural SymbolSupporting

The logo features a complex geometric symbol, possibly a Yantra, with concentric shapes and intricate details, suggesting a focus on spirituality or holistic well-being.

Consistency90%
Website
ActiveOccasional

Romana and Martin

Founder FigureSupporting

The website features the founders, Romana and Martin Fojtíkovi, prominently in a photo, suggesting they are the face of the brand.

Consistency80%
Website
ActiveOccasional

Relaxing Massage

Photography Style CodeSupporting

The photography style features soft lighting and close-up shots of massage treatments, creating a relaxing and intimate atmosphere.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook

More brands in Wellness

Explore other brands in this industry to compare visual identities.