Wellness

Brand identity analysis across 1,013 brands in the wellness industry.

Dominant Colors

#0097f5

Blue

38%

#e0dcd3

Orange

15%

#020381

Blue

4%

#ace04d

Green

4%

#d6cfc6

Orange

4%

#b3d1ec

Blue

4%

#fa9376

Red

4%

#bf9b70

Orange

4%

#9f8966

Orange

4%

#dfe3ee

Blue

4%

#fbb059

Orange

4%

#1c204c

Blue

4%

#2fb468

Green

4%

#b7ef87

Green

3%

#7bdcb5

Green

3%

Popular Heading Fonts

Montserrat Flex

Sans Serif

Arial

Sans Serif

Montserrat

Sans Serif

Playfair Display

Serif

Futura PT

Sans Serif

Poppins

Sans Serif

Open Sans

Sans Serif

Roboto

Sans Serif

Raleway

Sans Serif

Helvetica Neue

Sans Serif

Average Brand Voice

Formality

49%

Humor

20%

Enthusiasm

68%

Technicality

36%

Warmth

80%

Confidence

68%

Urgency

28%

Exclusivity

23%

Nostalgia

31%

Rebellion

9%
Brand Map

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Niches in Wellness

Brands in Wellness

Industry Stats

1,013

Total brands

780

With logos

940

Voice analyzed

475

With social