instrumentum
The RulerServes Construction workers and DIY enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
instrumentum anchors on a vivid Red (#d80f1b) as their primary brand signal, paired with Yellow (#423c24), and accented by Blue. The palette leans warm — inviting and energetic.
#d80f1b
Primary
#423c24
Secondary
#cbdeec
Accent
#6a696a
Accent
#6f6b3a
Accent
#a19953
Accent
Typography
Headings set in Arial !important (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
instrumentum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
instrumentum is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product photography, stock photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Holešov, CZ.
CZ
Holešov, CZ
local
cs
instrumentum is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by instrumentum. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used for the logo and some text elements, conveying a sense of reliability.
Open Sans
Used for body text, providing a clean and readable appearance.
instrumentum
Latin word for tool, reflecting the business's focus.
Animated Animals
The website features animated animals (bear, beaver, woodpecker) using construction tools in a natural setting.
Realistic Illustration
The website uses realistic illustrations of animals and nature, blended with photo-realistic elements.
More brands in Construction Equipment Rental
Explore other brands in this industry to compare visual identities.
