Rental Services
Brand identity analysis across 10 rental services brands in the construction equipment rental industry.
Dominant Colors
#039edb
Blue
10%
#2e8449
Green
10%
#aec2eb
Blue
10%
#bf9a55
Orange
10%
#d80f1b
Red
10%
#e63905
Red
10%
#eeb015
Orange
10%
#f4d604
Yellow
10%
#f4ebce
Yellow
10%
#fabc3d
Orange
10%
Popular Heading Fonts
Rajdhani
Sans Serif
Barlow
Sans Serif
Helvetica Neue
Sans Serif
Open Sans
Sans Serif
Playfair Display
Serif
Raleway
Sans Serif
Arial !important
Sans Serif
Roboto
Sans Serif
Average Brand Voice
Formality
59%
Humor
13%
Enthusiasm
59%
Technicality
57%
Warmth
52%
Confidence
76%
Urgency
38%
Exclusivity
18%
Nostalgia
24%
Rebellion
7%
Niche Stats
10
Total brands
9
With logos
10
Voice analyzed
3
With social
