Mezinárodní šachová škola Interchess logo

Mezinárodní šachová škola Interchess

The Everyman
Education·Educational Institution·interchess.cz

Serves Chess enthusiasts of all ages

Open SansPassionateEducationalCommunity-focusedEngaging11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

ExcellenceCommunityEducationPassion

Color Intelligence

Mezinárodní šachová škola Interchess anchors on Pink (#9d0e5b) as their primary brand signal, paired with Pink (#fbe0f5), and accented by Pink. The palette leans warm — inviting and energetic.

#9d0e5b

Primary

#fbe0f5

Secondary

#b43a77

Accent

#d7699c

Accent

#000000

Background

#dedbdd

Accent

warm palette(4w/0c)Pink · Gray

Typography

Headings set in DM Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
DM SansHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
ConsolascodeMonospace
Aa
RalewaynavigationSans Serif

Logo Anatomy

Mezinárodní šachová škola Interchess uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Mezinárodní šachová škola Interchess is warm and approachable, energetic and passionate.

Warmth
70%
Enthusiasm
70%
Confidence
65%
Formality
55%
Technicality
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

šachová akademietréninkykurzyturnajenadšence

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Mezinárodní šachová škola Interchess is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mezinárodní šachová škola Interchess. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Deep Pink

Signature ColorSupporting

Used in the logo and some design elements.

Consistency75%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Clean and readable font used for body text.

Consistency90%
Website
ActiveOccasional

International

Naming ConventionSupporting

The brand name includes the word 'International'.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Chess piece icon

Signature ShapeSupporting

A stylized chess piece (pawn) is used as a central icon, often in combination with a chessboard pattern.

Consistency90%
Website
ActiveOccasional

Interchess Font

Typography CodeSupporting

The 'Interchess' name is displayed in a specific serif font, with a distinct style for the 'Inter' and 'chess' parts.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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