Ipsos
The Ruler“Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.”
Serves Businesses and organizations seeking market research and insights
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Ipsos anchors on Blue (#11ada9) as their primary brand signal, paired with Blue (#3949a4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#11ada9
Primary
#3949a4
Secondary
#a0c7d9
Accent
#f7fafc
Background
#121b5a
Accent
#dee2e6
Accent
Typography
Headings set in Barlow Semi Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ipsos uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
Ipsos is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in FR, communicating in 30 languages.
FR
global
en, sq, bs, bg, zh, hr, cs, da, de, nl, fr, hu, he, it, ja, kk, ko, mk, sr, nb, pl, pt, ro, ru, sk, sl, es, sv, tr, uk
Ipsos is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ipsos. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Ipsos Blue
Used in the logo and throughout the website for headings and accents.
Barlow Semi Condensed
Used for headings, providing a modern and professional appearance.
Ipsos
The brand name itself is an acronym.
Split Face Silhouette
A stylized silhouette of a human face split vertically into two different colors, representing different perspectives or aspects.
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