ITSmid logo

ITSmid

The Ruler
Information Technology·IT Services·itsmid.cz
OpenSansReliableExperiencedCustomer-focusedProfessional9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

InnovationQualityCustomer SatisfactionExpertise

Color Intelligence

ITSmid anchors on a muted Green (#63a771) as their primary brand signal, and accented by Gray. The palette leans cool — projecting trust and professionalism.

#363d38

Text

#63a771

Primary

#abb3ae

Accent

#5f6c65

Accent

#dde0de

Accent

#000000

Background

cool palette(1w/5c)Gray · Green

Typography

Headings set in SourceSansPro (a sans-serif — clean, modern, and optimized for digital), body in OpenSans (a sans-serif — clean, modern, and optimized for digital).

Aa
OpenSansBodySans Serif
Aa
SourceSansProHeadingsSans Serif

Logo Anatomy

ITSmid uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ITSmid is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Technicality
85%
Confidence
80%
Formality
70%
Enthusiasm
50%
Urgency
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ITtechnologysolutionscustomerdevelopment

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

ITSmid is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ITSmid. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Green (#63a771)

Signature ColorSupporting

Used as a primary color in the logo and website design, conveying growth and technology.

Consistency85%
Website
ActiveOccasional

ITSmid

Acronym CodeSupporting

The brand name itself is an acronym, creating a modern and concise identity.

Consistency100%
Website
ActiveOccasional

ITSmid logo

Typography CodeSupporting

The logo features the letters 'IT' connected with a green circle above the 'T', followed by 'Smid s.r.o.' in a simple, sans-serif font.

Consistency90%
Website
ActiveOccasional

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