Jako doma logo

Jako doma

The Caregiver
Nonprofit·Social Services·jakodoma.org

Serves Women experiencing homelessness

BornaEmpatheticSupportiveCommunity-focusedPractical11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

DignityEmpowermentCommunityInclusionSustainability

Color Intelligence

Jako doma anchors on Red (#d32027) as their primary brand signal, paired with Red (#e89396), and accented by Red. The palette leans warm — inviting and energetic.

#d32027

Primary

#e89396

Secondary

#db4b51

Accent

#f4cdcf

Accent

#fdfbfb

Background

#a4aeae

Background

warm palette(5w/1c)Red · Gray

Typography

Headings set in Borna (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
BornaHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
Arial !importantUISans Serif

Logo Anatomy

Jako doma uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Jako doma is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
90%
Enthusiasm
75%
Confidence
70%
Formality
55%
Urgency
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

JakodomaHomelikeneziskovádůstojně

Design Playbook

Photography

Documentary, Candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramlinkedin

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Jako doma is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jako doma. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Crimson

Signature ColorSupporting

Used as the primary brand color, conveying passion and urgency.

Consistency90%
WebsiteSocial
ActiveOccasional

Jako doma

CatchphraseSupporting

The brand name itself is used as a catchphrase.

Consistency100%
WebsiteSocial
ActiveOccasional

Candid portrait

Photography Style CodeSupporting

The website features a candid portrait of a woman, likely a beneficiary of the organization's services, creating a personal and empathetic connection.

Consistency80%
Website
ActiveOccasional

Red circle logo

Signature ShapeSupporting

The logo features the organization's name inside a solid red circle.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.

Instagram

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