Jana Malá Štěpánková
The SageWhat Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Jana Malá Štěpánková anchors on a vivid Yellow (#f9fa99) as their primary brand signal, paired with Orange (#e2e0db), and accented by Blue. The palette leans warm — inviting and energetic.
#f9fa99
Primary
#e2e0db
Secondary
#7894c0
Accent
#fefefd
Background
#c9ccc5
Accent
#595556
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Jana Malá Štěpánková is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
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Brand Codes
Jana Malá Štěpánková
The website is based on the founder's name, emphasizing personal service.
Times New Roman
Used for body text, providing a traditional and formal feel.
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