What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
CA JATOUR anchors on a muted Green (#cadad4) as their primary brand signal, paired with Blue (#0b6191), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#cadad4
Primary
#0b6191
Secondary
#320f81
Accent
#564780
Accent
#720072
Accent
#f4f4f2
Background
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CA JATOUR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CA JATOUR is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
JUDr. Josef Janů
The company name includes the founder's name, suggesting a personal connection and reputation.
Deep Teal Blue
The color #02496f is used consistently in the website's header, buttons, and other key elements.
Czech Tourism Focus
The website focuses on travel and tourism within the Czech Republic, highlighting local destinations and experiences.
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