Jeleni
The InnocentServes Children and youth in the Břevnov area of Prague.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Jeleni anchors on a muted Blue (#b2bfd4) as their primary brand signal, paired with Blue (#6682ae), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b2bfd4
Primary
#6682ae
Secondary
#d4e0e5
Accent
#135671
Accent
#397188
Accent
#fdfdfd
Background
Typography
Headings set in skautbold (a display face — designed for headlines and visual impact), body in Merriweather Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jeleni uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jeleni is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in US.
US
national
cs
Jeleni is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jeleni. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Blue (#274785)
Used in the logo and as a primary color for headings and accents.
Merriweather Sans
Used for headings, providing a modern and readable feel.
175
Refers to the scout group number.
Fleur-de-lis
The logo features a stylized fleur-de-lis, a common symbol in scouting organizations.
Products & Business
Potáborová akce
Skauti Activities
Tábor
Vlčata Activities
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