JELÍNEK – nábytek a matrace
The Innocent“Sleep well. Live comfortably.”
Serves Families and individuals seeking quality furniture and mattresses.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#f9f9f9
Background
#2a2a2a
Text
#000000
Background
#969695
Accent
#aeafaf
Accent
#d4d1cf
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
JELÍNEK – nábytek a matrace uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
JELÍNEK – nábytek a matrace is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 4 languages.
CZ
regional
en, cs, sk, de
JELÍNEK – nábytek a matrace is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JELÍNEK – nábytek a matrace. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Light Gray
#f9f9f9 used as the background color.
Roboto Slab
Used for headings, providing a modern and readable feel.
Sleep well. Live comfortably.
Tagline emphasizing the benefits of their products.
WoodTouch
Mentioned in the description of AMI bedroom.
Social Media Intelligence
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