JMP stavební stroje logo

JMP stavební stroje

The Ruler
Construction Equipment·Construction Machinery·jmpstroje.cz

Serves Construction companies and contractors

RalewayMecalac-nessreliablepracticalprofessionaltrustworthy11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Mecalac-ness

JMP stavební stroje heavily emphasizes its partnership with Mecalac, showcasing their advanced and versatile construction machinery. The brand positions itself as the primary provider and expert in Mecalac equipment within its market.

qualityserviceexpertisereliability

Color Intelligence

JMP stavební stroje anchors on a vivid Orange (#fdb913) as their primary brand signal, paired with Blue (#2aa3d3), and accented by Blue. The palette balances warm and cool tones.

#fdb913

Primary

#2aa3d3

Secondary

#ffffff

Background

#00ffff

Accent

#55aaff

Accent

#000000

Background

balanced palette(3w/3c)Orange · Blue

Typography

Headings set in Intro (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
RalewayBodySans Serif
Aa
Raleway Mediumsecondary_headingSans Serif
Aa
KaushanBodyHandwritten
Aa
IntroHeadingsSans Serif
Aa
Intro BlackHeadingsSans Serif
Aa
SFMono-RegularUIMonospace

Logo Anatomy

JMP stavební stroje uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

JMP stavební stroje is authoritative and decisive, technically detailed.

Confidence
78%
Technicality
75%
Formality
65%
Urgency
62%
Enthusiasm
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

stavební strojeMecalacnáhradní dílypůjčovnaservis

Design Playbook

Photography

product shots, action shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 3 social platforms.

Built withBootstrap
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, headquartered in Hrobice, CZ.

Origin

CZ

Headquarters

Hrobice, CZ

Market Scope

national

Languages

cs

JMP stavební stroje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JMP stavební stroje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Mecalac Blue

Signature ColorSupporting

Consistent use of a specific blue shade (#2ba4d3) in website elements, reflecting the Mecalac brand.

Consistency70%
WebsiteSocial
ActiveOccasional

Intro Font Family

Typography CodeSupporting

Use of the Intro font family for headings, creating a modern and bold visual identity.

Consistency80%
Website
ActiveOccasional

Product Category Focus

Naming ConventionSupporting

Emphasis on specific product categories like 'Kolová rypadla' and 'Pásová rypadla' in navigation and content.

Consistency90%
Website
ActiveOccasional

Czech Language

Cultural SymbolSupporting

Website is entirely in Czech, emphasizing local market focus.

Consistency100%
Website
ActiveOccasional

Products & Business

Hero
Hero
Hero
Kolová rypadla
Pásová rypadla
Revotruck
Traktorbagry
Nakladače

Showing 8 of 12 product images

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