Junák - český skaut
The Explorer“Kamarádi. Dobrodužství. Skauting.”
Serves Children and young adults
What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
Junák - český skaut anchors on Orange (#ec9f37) as their primary brand signal, paired with Blue (#2d4b8a), and accented by Orange. The palette leans warm — inviting and energetic.
#ec9f37
Primary
#2d4b8a
Secondary
#2e2317
Accent
#ffffff
Background
#4c4631
Accent
#000000
Background
Typography
Headings set in skautbold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Junák - český skaut uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Junák - český skaut is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Golden Yellow
Used for the logo, highlights, and calls to action, representing energy and optimism.
Open Sans
Used for body text, providing a friendly and accessible reading experience.
Kamarádi. Dobrodužství. Skauting.
Repeated tagline emphasizing friendship, adventure, and scouting.
Fleur-de-lis
The fleur-de-lis symbol is used as a logo, representing the scouting movement.
Simple Icons
The website uses simple, flat icons with a single color fill to represent different aspects of scouting.
Social Media Intelligence
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