Junák - český skaut, středisko Vsetín - klubovna
The EverymanServes Children and young adults
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Junák - český skaut, středisko Vsetín - klubovna anchors on a muted Green (#608c51) as their primary brand signal, paired with Blue (#c7cfdf), and accented by Green. The palette leans cool — projecting trust and professionalism.
#608c51
Primary
#c7cfdf
Secondary
#2b5a1b
Accent
#79a46a
Accent
#4d793d
Accent
#28498a
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Junák - český skaut, středisko Vsetín - klubovna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Junák - český skaut, středisko Vsetín - klubovna is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Vsetín, CZ.
CZ
Vsetín, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used in the logo and website design.
Roboto
Used for headings and body text.
Scouting Movement
References to the global scouting movement.
Fleur-de-lis
A stylized fleur-de-lis in blue and yellow is used as a symbol.
Wolf Head
A stylized wolf head is used as an illustration within the fleur-de-lis.
Wolf
A blue wolf head is visible within the fleur-de-lis.
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