Vodácký spolek KAČEŘI logo

Vodácký spolek KAČEŘI

The Everyman
Sports & Recreation·Water Sports Club·kaceri-chrudim.cz

Serves Children and youth interested in water sports

Joti OneCommunity-focusedActiveOutdoorsyEducational11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityEducationEnvironmental awarenessTeamwork

Color Intelligence

Vodácký spolek KAČEŘI anchors on a vivid Blue (#0a58ca) as their primary brand signal, paired with Blue (#cfe2ff), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#515659

Background

#f6f7f8

Background

#0a58ca

Primary

#cfe2ff

Secondary

#bacbe6

Accent

#b02a37

Accent

cool palette(1w/5c)Gray · Blue · Red

Typography

Headings set in Joti One (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Joti OneHeadingsDisplay
Aa
Open SansBodySans Serif
Aa
Poppinssecondary_headingSans Serif
Aa
RobotoUISans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: playful, dynamic.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

playfuldynamic

Brand Character

Vodácký spolek KAČEŘI is warm and approachable, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Warmth
75%
Humor
65%
Confidence
60%
Nostalgia
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

vodníturistikadivokámládežíKačeři

Design Playbook

Photography

action, outdoor

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

navbar

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Chrudim, CZ.

Origin

CZ

Headquarters

Chrudim, CZ

Market Scope

local

Languages

cs

Vodácký spolek KAČEŘI is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Vodácký spolek KAČEŘI. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
IconText

Primary shape: abstract

Complexity50%
playfuldynamic

Brand Codes

#0a58ca

Signature ColorSupporting

Primary blue color used for links, buttons, and accents throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

Joti One

Typography CodeSupporting

Used for headings, giving a playful and slightly cartoonish feel.

Consistency70%
WebsiteSocial
ActiveOccasional

Duck logo

MascotSupporting

A stylized duck head logo in red and black.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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