KALAS Sportswear
The Creator“Kalas | Český výrobce profi cyklodresů a oblečení na kolo”
Serves Professional and amateur cyclists
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
KALAS Sportswear anchors on a vivid Red (#fc1e10) as their primary brand signal, paired with Red (#feaea9), and accented by Green. The palette leans warm — inviting and energetic.
#fc1e10
Primary
#feaea9
Secondary
#ffffff
Background
#768f6a
Accent
#291d1b
Accent
#ced0cd
Accent
Typography
Headings set in Work Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
KALAS Sportswear uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
KALAS Sportswear is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 8 languages.
CZ
regional
cs, en, nl, no, de, fr, es, da
KALAS Sportswear is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by KALAS Sportswear. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used in the logo and as a primary accent color.
Work Sans
Modern sans-serif font used for headings and body text.
Czech Manufacturer
Emphasis on being a Czech manufacturer of cycling apparel.
Social Media Intelligence
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