Kalkulátor.cz logo

Kalkulátor.cz

The Ruler

My počítáme, vy šetříte.

Finance·Financial Services·kalkulator.cz

Serves Consumers seeking better prices for utilities and insurance

poppins-customReliableEfficientTransparentHelpful11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

SavingsFairnessIndependenceClarity

Color Intelligence

Kalkulátor.cz anchors on a muted Blue (#a9c5c3) as their primary brand signal, paired with Blue (#d3e1e0), and accented by Yellow. The palette leans cool — projecting trust and professionalism.

#a9c5c3

Primary

#d3e1e0

Secondary

#fecd09

Accent

#3e7d77

Accent

#73a19d

Accent

#ffffff

Background

cool palette(2w/4c)Blue · Yellow

Typography

Kalkulátor.cz uses poppins-custom across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
poppins-customBodySans Serif
Aa
poppins-customHeadingsSans Serif

Logo Anatomy

Kalkulátor.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Kalkulátor.cz is authoritative and decisive, energetic and passionate.

Confidence
83%
Enthusiasm
79%
Warmth
65%
Technicality
57%
Formality
53%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

kalkulátorelektřinyplynupojištěníšetříte

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 3 social platforms.

Built withNext.js
Social
facebookinstagramlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Kalkulátor.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kalkulátor.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

02524B

Signature ColorSupporting

Teal color used as a primary color, conveying trust and financial stability.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Poppins Custom

Typography CodeSupporting

Used for headings and body text, providing a modern and readable look.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

My počítáme, vy šetříte

CatchphraseSupporting

Used as a tagline, emphasizing the value proposition of saving money.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Fox Mascot

MascotSupporting

A cartoon fox wearing glasses and a suit, often holding a pen or other office supplies.

Consistency90%
Website
ActiveOccasional

Hand-drawn style

Illustration Style CodeSupporting

The illustrations have a hand-drawn, slightly rough style with visible outlines and a playful feel.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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