Kapka vodoměry
The RulerServes Property managers and homeowners
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Kapka vodoměry anchors on Blue (#2d4368) as their primary brand signal, paired with Blue (#c7cdd6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2d4368
Primary
#c7cdd6
Secondary
#1e68a2
Accent
#f6f9fc
Background
#564444
Accent
#757e89
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Kapka vodoměry is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on pub-me.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Dark Blue (#2d4368)
Used for headings and accents, creating a serious and professional tone.
Arial
Used for body text, providing a clean and readable appearance.
Kapka vodoměry
Directly translates to 'Drop Water Meters', clearly defining the product.
Water drop logo
The logo features a stylized water drop shape, representing the company's focus on water meters.
Product photography
The website uses product photography with a consistent style, featuring water meters against a white background.
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