Utilities

Brand identity analysis across 296 brands in the utilities industry.

Dominant Colors

#8aa925

Green

12%

#7fc955

Green

12%

#08387d

Blue

6%

#7ab52e

Green

6%

#ecf1f5

Blue

6%

#3f382e

Orange

6%

#0506dd

Blue

6%

#1a3484

Blue

6%

#0d79bb

Blue

6%

#afd1bc

Green

6%

#ff571d

Orange

6%

#00b5e2

Blue

6%

#0d13a9

Blue

6%

#e9f0f4

Blue

6%

#145d9a

Blue

6%

Popular Heading Fonts

Montserrat

Sans Serif

Poppins

Sans Serif

Lato

Sans Serif

Trebuchet MS

Sans Serif

Helvetica

Sans Serif

Arial

Sans Serif

Roboto

Sans Serif

Archivo

Sans Serif

Raleway

Sans Serif

Montserrat Flex

Sans Serif

Average Brand Voice

Formality

73%

Humor

9%

Enthusiasm

38%

Technicality

67%

Warmth

43%

Confidence

78%

Urgency

32%

Exclusivity

22%

Nostalgia

24%

Rebellion

7%
Brand Map

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Brands in Utilities

Industry Stats

296

Total brands

225

With logos

167

Voice analyzed

51

With social