What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Karel Sedlák - Šamanův letní tábor anchors on Green (#56dd44) as their primary brand signal, paired with Gray (#555555), and accented by Pink. The palette leans warm — inviting and energetic.
#56dd44
Primary
#3c4858
Text
#ffffff
Background
#e5e5e5
Surface
#a81d84
Accent
#555555
Secondary
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Karel Sedlák - Šamanův letní tábor uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, nature-inspired, colorful.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Karel Sedlák - Šamanův letní tábor is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
candid, outdoor, action
natural
vibrant
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, headquartered in Kletečná u Humpolce, CZ.
CZ
Kletečná u Humpolce, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Karel Sedlák
The business is named after and likely run by Karel Sedlák.
#56dd44
Bright green used for key elements, conveying nature and playfulness.
Šamanův letní tábor
Descriptive name indicating the type of camp.
Cartoon Native American
A cartoon character depicting a Native American child with braids, a feather in their hair, and a colorful necklace.
Simple Cartoon Style
A simple, cartoonish illustration style with thick outlines, flat colors, and exaggerated features.
Social Media Intelligence
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