Kartell
The Ruler“Designový plastový nábytek, svítidla a bytové doplňky od předních designérů”
Serves Design-conscious consumers seeking high-end furniture and home decor
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Kartell anchors on a vivid Red (#e30613) as their primary brand signal, paired with Red (#ff0000), and accented by Gray. The palette leans warm — inviting and energetic.
#e30613
Primary
#ff0000
Secondary
#000000
Background
#e4e4e6
Accent
#ffffff
Background
#c9cace
Accent
Typography
Headings set in Motif (a sans-serif — clean, modern, and optimized for digital), body in Frutiger-LT-Com (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Kartell uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Kartell is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
Kartell is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kartell. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Kartell Red
Used prominently in the logo and as an accent color throughout the website.
Motif
Used for headings, providing a modern and stylish feel.
Product Category Grid
Clear and visually appealing grid layout for product categories.
Design Heritage
Emphasis on being a luxury design brand with a history of collaboration with leading designers.
Social Media Intelligence
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