Katedra kamery Filmové a televizní fakulty
The CreatorServes Film students
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Katedra kamery Filmové a televizní fakulty anchors on a vivid Red (#de0909) as their primary brand signal, paired with Red (#c30808), and accented by Red. The palette leans warm — inviting and energetic.
#ffffff
Background
#de0909
Primary
#413e3c
Text
#c30808
Secondary
#402c2a
Accent
#7d7574
Accent
Typography
Headings set in Alternate Gothic (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Katedra kamery Filmové a televizní fakulty uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Katedra kamery Filmové a televizní fakulty is authoritative and decisive, energetic and passionate.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
FAMU Red
Used in the logo and website accents.
Roboto
Used for body text, providing a modern and readable font.
Social Media Intelligence
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