Ústav ekonomiky a managementu VŠCHT Praha
The CreatorServes Students, Professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Ústav ekonomiky a managementu VŠCHT Praha anchors on Red (#e64123) as their primary brand signal, paired with Red (#f4aa9c), and accented by Red. The palette leans warm — inviting and energetic.
#e64123
Primary
#f4aa9c
Secondary
#f8cdc6
Accent
#ee7b66
Accent
#fceae7
Accent
#e95a40
Accent
Typography
Headings set in source_sans_prosemibold (a sans-serif — clean, modern, and optimized for digital), body in source_sans_prolight (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ústav ekonomiky a managementu VŠCHT Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, modern, institutional.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Ústav ekonomiky a managementu VŠCHT Praha is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
professional, stock, candid
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
national
cs, en
Ústav ekonomiky a managementu VŠCHT Praha is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústav ekonomiky a managementu VŠCHT Praha. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
#d22e72
Magenta color used for the logo and primary elements, conveying a modern and academic feel.
Source Sans Pro
Clean and readable sans-serif font used for headings and body text, conveying a professional and academic image.
VŠCHT
Frequently used acronym for the university.
Social Media Intelligence
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