Klub Slůně
The Caregiver“Plavání Slůně | Kurzy plavání pro děti | Brno”
Serves Families with young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Klub Slůně anchors on Blue (#b2d9e7) as their primary brand signal, paired with Blue (#1d2455), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b2d9e7
Primary
#1d2455
Secondary
#90a0b8
Accent
#506791
Accent
#f3f9fb
Background
#000000
Background
Typography
Headings set in poppins-semibold (a sans-serif — clean, modern, and optimized for digital), body in poppins (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Klub Slůně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Klub Slůně is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Action, Candid
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Wix.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
#a5cbdd
Light blue color used throughout the website, evoking a sense of calmness and water.
Poppins
Modern and friendly font used for headings and body text.
Plavání Slůně
Name combining swimming and a cute animal (elephant) to appeal to children and families.
Slůně (Elephant)
The brand name translates to 'Swimming Elephant', suggesting a friendly and playful environment for children.
Children in water
The brand uses photos of children in water, often in a swimming pool setting, as a key visual element.
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