KLUB H + Z
The Innocent“občanské sdružení pro využití odkazu Jiřího Hanzelky a Miroslava Zikmunda”
Serves Travel enthusiasts interested in Hanzelka and Zikmund's legacy
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
KLUB H + Z anchors on Green (#669922) as their primary brand signal, paired with Green (#a3b491), and accented by Gray. The palette leans warm — inviting and energetic.
#669922
Primary
#a3b491
Secondary
#e0e2dc
Accent
#90b83e
Accent
#6d706b
Accent
#f9f9f8
Background
Typography
KLUB H + Z uses Arial across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
KLUB H + Z is simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on blogger.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
H+Z
Acronym for Hanzelka and Zikmund, the famous travelers.
Legacy of Hanzelka and Zikmund
Focus on the legacy of the famous Czech travelers.
Czech Travel Heritage
References to Czech travel and exploration culture.
Hanzelka and Zikmund
Black and white photography featuring the two founders, Jiří Hanzelka and Miroslav Zikmund, often together.
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