Knihovna Univerzity Tomáše Bati ve Zlíně
The EverymanServes University students and faculty
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Knihovna Univerzity Tomáše Bati ve Zlíně anchors on a vivid Orange (#ec741a) as their primary brand signal, paired with Orange (#fd5400), and accented by Gray. The palette leans warm — inviting and energetic.
#ec741a
Primary
#fd5400
Secondary
#000000
Background
#19171b
Text
#f1f0f1
Accent
#423647
Accent
Typography
Headings set in utb_textbold (a sans-serif — clean, modern, and optimized for digital), body in utb_textregular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Knihovna Univerzity Tomáše Bati ve Zlíně uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, academic, institutional.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Knihovna Univerzity Tomáše Bati ve Zlíně is formal and professional, authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
Informative, Documentary
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Zlín, CZ, communicating in 2 languages.
CZ
Zlín, CZ
national
cs, en
Knihovna Univerzity Tomáše Bati ve Zlíně is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Knihovna Univerzity Tomáše Bati ve Zlíně. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
UTB Orange
Used in the logo and as a highlight color throughout the website.
utb_textregular
Used for body text, creating a readable and institutional feel.
Tomáš Baťa reference
The university is named after a famous Czech entrepreneur, and this legacy is subtly present.
Tabbed Navigation
Used to organize information about resources and services.
UTB Utebe
The UTB Utebe logo features a stylized depiction of a seated figure, reminiscent of Rodin's Thinker, wearing headphones, suggesting a connection to podcasts and intellectual pursuits.
Citace a Citovani
The Citace a Citovani section uses a speech bubble with quotation marks inside as a visual element.
Quotation Marks
The quotation marks inside an orange speech bubble represent the Citace a Citovani (Citation and Referencing) service.
Social Media Intelligence
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