What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
KNOFLÍK anchors on Blue (#358fc8) as their primary brand signal, paired with Blue (#dde3e4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#358fc8
Primary
#dde3e4
Secondary
#b8d0db
Accent
#69aec7
Accent
#f3ae58
Accent
#94c3d3
Accent
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Didact Gothic (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
KNOFLÍK is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in XX.
XX
national
en
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Brand Codes
Steel Blue
Used for primary buttons and accents, creating a professional and trustworthy feel.
Ubuntu
Used for body text, providing a clean and readable experience.
Knoflík (Button)
The name itself suggests a button, which could be considered a mascot.
Curved Arrows
Curved arrows in blue, green, yellow, and orange, each containing a word related to the organization's goals.
Knoflík Logo
The logo uses a sans-serif font with a stylized button graphic integrated into the 'O'.
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