Koleje a menzy České zemědělské univerzity
The Innocent“Od pondělí 5. listopadu se na půdě univerzity uskutečnil Týden vědy a techniky.”
Serves University Students
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Koleje a menzy České zemědělské univerzity anchors on Orange (#c99330) as their primary brand signal. The palette leans warm — inviting and energetic.
#c99330
Primary
#422f13
Background
#c4bfb8
Background
#59564d
Background
#868376
Background
#e4e2df
Background
Typography
Headings set in etelka_textbold (a serif — evoking tradition, authority, and print heritage), body in etelka_textregular (a serif — evoking tradition, authority, and print heritage). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Koleje a menzy České zemědělské univerzity uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Koleje a menzy České zemědělské univerzity is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on webcore, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Brown
Used for the logo and main elements, conveying a sense of tradition and stability.
Etelka Text
Used for body text, providing a classic and readable experience.
CZU
Referring to Česká zemědělská univerzita (Czech University of Life Sciences).
Czech Lion
The Czech Lion is used as a symbol of the Czech Republic and is featured in the logo.
Czech Republic Map
The shape of the Czech Republic is used as a background for the CZU v Praze logo.
Social Media Intelligence
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