MŠ Kopřivnice, Česká
The Caregiver“Mateřské školy Kopřivnice”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Kopřivnice, Česká anchors on Orange (#e8aa39) as their primary brand signal, paired with Yellow (#a59973). The palette leans warm — inviting and energetic.
#e8aa39
Primary
#a59973
Secondary
#e3e3e3
Background
#493819
Background
#000000
Background
#1f1c1d
Text
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
MŠ Kopřivnice, Česká uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: abstract, geometric, friendly.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
MŠ Kopřivnice, Česká is warm and approachable, energetic and passionate, simply spoken and accessible.
third
elementary
direct
Signature Words
Design Playbook
candid, daytime
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Kopřivnice, CZ.
CZ
Kopřivnice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Earthy Brown
The #9a7e4e color is used consistently in the logo and website elements.
Montserrat Sans-Serif
The Montserrat font is used for body text and headings, providing a modern and readable feel.
Czech Flag Colors
Subtle use of colors reminiscent of the Czech flag in the website's color palette.
Location-Based Naming
The brand name includes the location (Kopřivnice), emphasizing its local presence.
Clean Layout
The website features a clean and organized layout, making it easy for parents to find information.
Puzzle Bike
A bicycle illustration made of puzzle pieces, using blue and yellow colors.
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