Kovář plus, s.r.o. logo

Kovář plus, s.r.o.

The Innocent
Food Wholesale·Wholesale·est. 2020·kovarplus.cz

Serves Restaurants and Retailers

Open SansReliableTraditionalLocal11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCustomer ServiceLocal Sourcing

Color Intelligence

Kovář plus, s.r.o. anchors on a vivid Red (#db050f) as their primary brand signal, paired with Red (#ede2e2), and accented by Orange. The palette leans warm — inviting and energetic.

#db050f

Primary

#ede2e2

Secondary

#2a211d

Accent

#e65d64

Accent

#0b0b08

Background

#b5a3a2

Accent

warm palette(6w/0c)Red · Orange

Typography

Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
RobotoHeadingsSans Serif
Aa
Yellowtailsecondary_headingScript
Aa
Open SansnavigationSans Serif

Logo Anatomy

Kovář plus, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, rustic.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

traditionalrustic

Brand Character

Kovář plus, s.r.o. is authoritative and decisive, technically detailed.

Confidence
82%
Technicality
71%
Formality
63%
Enthusiasm
55%
Nostalgia
51%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

VelkoobchodMasaUzeninySýrůTheOldTown

Design Playbook

Photography

product, food

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Digital Footprint

Built on WordPress.

Built withwordpress

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

en

Kovář plus, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Kovář plus, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity60%
traditionalrustic

Brand Codes

Deep Red

Signature ColorSupporting

Used for the logo and primary navigation elements, conveying a sense of quality and tradition.

Consistency90%
Website
ActiveOccasional

Yellowtail

Typography CodeSupporting

Used for headings, providing a classic and elegant appearance.

Consistency80%
Website
ActiveOccasional

TheOldTown

Naming ConventionSupporting

Used as a secondary brand name, evoking a sense of tradition and quality.

Consistency70%
Website
ActiveOccasional

The Old Town Logo

Typography CodeSupporting

The logo features a stylized, vintage-inspired typography with a red and white color scheme, evoking a classic, old-fashioned feel.

Consistency90%
Website
ActiveOccasional

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