Rodinné centrum Kulíček, z.s.

The Caregiver

Education·Family Center·kulicek.cz

Serves Families with young children

Open SansCaringPlayfulCommunity-focusedFriendly10/12 intel

What Drives Them

🤝

The Caregiver

Puts people first. Builds trust through genuine care.

CommunityChild DevelopmentFamily SupportEducation

Color Intelligence

Rodinné centrum Kulíček, z.s. anchors on a vivid Yellow (#f2c400) as their primary brand signal, paired with Pink (#db1e70), and accented by Green. The palette leans warm — inviting and energetic.

#f2c400

Primary

#db1e70

Secondary

#eff1e9

Accent

#783f42

Accent

#75a1c2

Accent

#f1d722

Accent

warm palette(4w/1c)Yellow · Pink · Green · Red · Blue

Typography

Headings set in Fredoka One (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Open Sans— BodySans Serif

Fredoka One— HeadingsDisplay

Mali— secondary_headingHandwritten

Logo Anatomy

Rodinné centrum Kulíček, z.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, friendly.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

playfulcolorfulfriendly

Brand Character

Rodinné centrum Kulíček, z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth

95%

Enthusiasm

85%

Confidence

70%

Nostalgia

45%

Formality

40%

Voice Person

first_plural

Reading Level

elementary

CTA Style

playful

Signature Words

dětské skupinynejmenšípředškolácirodinné centrumkulíček

Design Playbook

Photography

candid, lifestyle

Lighting

natural

Color Treatment

bright

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Websitehttps://kulicek.cz

Built withWordPress

Social

facebook

Market Presence

Local market, based in CZ.

Origin

Market Scope

local

Languages

Rodinné centrum Kulíček, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rodinné centrum Kulíček, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: abstract

Complexity50%

playfulcolorfulfriendly

Brand Codes

Bright Yellow

Signature ColorSupporting

Used for accents and highlights, creating a cheerful and playful atmosphere.

Consistency70%

WebsiteSocial

ActiveOccasional

Fredoka One

Typography CodeSupporting

Used for headings, providing a fun and child-friendly feel.

Consistency80%

WebsiteSocial

ActiveOccasional

Playful Naming

Naming ConventionSupporting

The name 'Kulíček' (Little Ball) is playful and evokes a sense of childhood innocence.

Consistency90%

WebsiteSocial

ActiveOccasional

Stick Figure Children

MascotSupporting

Cartoon stick figure children are used as mascots.

Consistency90%

Website

ActiveOccasional

Cartoonish

Illustration Style CodeSupporting

The illustrations are cartoonish with simple lines and bright colors.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Facebookvideo.other

Rodinné centrum Kulíček, z.s., Vejprnice. 924 To se mi líbí · Mluví o tom (12). Nabízíme: cvičení s kojenci a batolaty, zájmové kroužky pro školní a předškolní děti, hlídání dětí, příměstské tábory...