English School
The Everyman“Přestaňte se učit, začněte mluvit. Naše konverzace Vás rozhýbou!”
Serves Individuals seeking to improve their English language skills
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
English School anchors on Red (#e11d48) as their primary brand signal, paired with Red (#ea4e30), and accented by Red. The palette leans warm — inviting and energetic.
#e11d48
Primary
#ea4e30
Secondary
#000000
Background
#b09498
Accent
#77514f
Accent
#634342
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Inter (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
English School uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
English School is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Tailwind CSS, active on 4 social platforms.
Market Presence
Global presence, based in CZ.
CZ
global
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Přestaňte se učit, začněte mluvit.
Tagline emphasizing conversational skills.
Callanova Metoda
Using the Callan Method for teaching English.
Inter
Used for body text, providing a modern and readable feel.
London-themed doodles
Hand-drawn style illustrations of London-related objects like Big Ben, a red telephone box, a double-decker bus, and a heart-shaped character saying 'hello'.
Heart character
A red heart-shaped character with a smiling face, arms, and legs, waving its hand.
Social Media Intelligence
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