LA Food
The Ruler“Jednoduše, zdravě a chutně”
Serves Health-conscious consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
LA Food anchors on a vivid Red (#ef4239) as their primary brand signal, paired with Green (#016331), and accented by Green. The palette leans warm — inviting and energetic.
#ef4239
Primary
#016331
Secondary
#6da588
Accent
#b9aa99
Accent
#f6948f
Accent
#fffefe
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LA Food uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LA Food is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, de
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Logo Variants
Primary SVG
Primary LogoBrand Codes
#ef4137
Red color used in the logo and for call-to-action buttons.
Jednoduše, zdravě a chutně
Tagline emphasizing simplicity, health, and taste.
Product categories
Categories like 'Těstoviny', 'Rýže', 'Luštěniny' are prominently displayed.
Overhead bowls
Overhead shots of bowls filled with grains and legumes are used as a recurring visual motif.
Menu Gold logo
The Menu Gold logo is a red rounded rectangle with white text and a yellow sunburst.
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