What Drives Them
Puts people first. Builds trust through genuine care.
Landie's focus on health, healthy eating, and a healthy lifestyle, combined with their caring and warm personality, points to 'Healthiness' as their core brand essence. The brand aims to own the concept of being healthy, especially in the context of early childhood development.
Color Intelligence
Landie anchors on a vivid Orange (#fea128) as their primary brand signal, paired with Orange (#feefd2), and accented by Orange. The palette leans warm — inviting and energetic.
#fea128
Primary
#feefd2
Secondary
#ffda9f
Accent
#feba5c
Accent
#fefefd
Background
#483d18
Accent
Typography
Landie uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Brand Character
Landie is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
elementary
playful
Signature Words
Design Playbook
candid, natural, daylight
natural
bright
flat
dropdown
rounded
generous
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Landie Orange
The bright orange color used in the logo and as an accent throughout the website. Hex: #ff5e10
Bree Serif Heading
Use of Bree Serif for headings gives a playful and friendly feel.
Open Sans Body
Use of Open Sans for body text.
Zdravý životní styl
Emphasis on healthy lifestyle.
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