Ústav pro jazyk český AV ČR

The Innocent

Education·Language Research Institute·langdpt.cas.cz

Serves Linguists, students, researchers, language enthusiasts

Helvetica NeueInformativeScholarlyReliableTraditional11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

AccuracyKnowledgeEducationPreservation

Color Intelligence

Ústav pro jazyk český AV ČR anchors on Blue (#d5d0f1) as their primary brand signal, paired with Blue (#1e06b2), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#d5d0f1

Primary

#1e06b2

Secondary

#aea4e2

Accent

#7162ca

Accent

#432fb8

Accent

#201b2e

Accent

cool palette(0w/6c)Blue · Purple

Typography

Headings set in var(--font-family) !important (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Helvetica Neue— BodySans Serif

var(--font-family) !important— HeadingsSans Serif

SF Pro Text— UISans Serif

Logo Anatomy

Ústav pro jazyk český AV ČR uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, institutional, formal.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

academicinstitutionalformal

Brand Character

Ústav pro jazyk český AV ČR is formal and professional, authoritative and decisive, technically detailed.

Formality

80%

Technicality

80%

Confidence

75%

Warmth

40%

Exclusivity

40%

Voice Person

third

Reading Level

graduate

CTA Style

formal

Signature Words

KabinetjazykůÚstavjazyk českýAV ČR

Design Playbook

Photography

stock photography, institutional

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

understated

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Websitehttps://langdpt.cas.cz

Built withWordPress

Market Presence

Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.

Origin

Headquarters

Prague, CZ

Market Scope

national

Languages

cs, en

Ústav pro jazyk český AV ČR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ústav pro jazyk český AV ČR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →