LEBANG
The Jester“Zde najdete velkou fotogalerii z konce školního roku 2024-2025”
Serves Parents of young children (5+)
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
LEBANG anchors on Blue (#b4bfeb) as their primary brand signal, paired with Red (#3f2821), and accented by Orange. The palette balances warm and cool tones.
#b4bfeb
Primary
#3f2821
Secondary
#eaebed
Background
#aa9e92
Accent
#c4b6a9
Accent
#9ca8e0
Accent
Typography
Headings set in Amatic (a display face — designed for headlines and visual impact), body in Times New Roman (a serif — evoking tradition, authority, and print heritage). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
LEBANG is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Olomouc, CZ.
CZ
Olomouc, CZ
local
cs
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Brand Codes
Lavender
Used for the background and some accents, creating a calming and educational feel.
Amatic SC
Used for headings, providing a playful and child-friendly feel.
Short and Catchy
The brand name is short and easy to remember.
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