Letokruh z.ú.
The Caregiver“Zvětšit písmo”
Serves Seniors and volunteers
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Letokruh z.ú. anchors on a muted Orange (#3b352b) as their primary brand signal, paired with Red (#c82f1c), and accented by Red. The palette leans warm — inviting and energetic.
#3b352b
Primary
#c82f1c
Secondary
#ff0001
Accent
#8f0602
Accent
#ce6200
Accent
#000000
Background
Typography
Headings set in Bitter (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Letokruh z.ú. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Letokruh z.ú. is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Letokruh z.ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Letokruh z.ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Brick Red
Used in the logo and website design, specifically #c92f1d.
Lato
Used for body text, giving a readable and friendly feel.
dobrovolnictví zralého věku
Tagline emphasizing the target demographic.
Senior portrait
Candid-style portraits of senior citizens in outdoor settings, often engaged in conversation or activities.
Heart-shaped leaf
The logo features a heart shape formed by a stylized leaf, symbolizing care and growth.
Social Media Intelligence
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