Partners
The Caregiver“Věříme v celoživotní partnerství mezi klienty a poradcem. Pokud se finanční poradenství dělá dobře, pomáhá klientům k bohatšímu a svobodnějšímu životu.”
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Partners anchors on a vivid Blue (#02a7bc) as their primary brand signal, paired with Blue (#29b7c7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#02a7bc
Primary
#29b7c7
Secondary
#cbeef2
Accent
#ffffff
Background
#1e3033
Accent
#e9f0f1
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in TTCommonsPro (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Partners uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Partners is formal and professional, authoritative and decisive, warm and approachable — also energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Partners Blue (#02a7bc)
Used extensively in the logo, website headers, and call-to-action buttons.
Poppins
Modern and clean font used for headings and body text, conveying professionalism and approachability.
Finanční poradenství JINAK
Repeated phrase on their Facebook page, suggesting a different approach to financial advising.
Emphasis on Partnership
The website emphasizes a 'lifelong partnership' between clients and advisors.
Partners logo
The logo features a stylized teal tree-like shape with a rounded top and a stem.
Social Media Intelligence
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