Liga lesní moudrosti, z. s.
The InnocentServes Children and youth
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Liga lesní moudrosti, z. s. anchors on a muted Orange (#544641) as their primary brand signal, paired with Purple (#20017d), and accented by Green. The palette leans warm — inviting and energetic.
#544641
Primary
#d9d9d9
Background
#fefefe
Background
#a4a7a9
Background
#20017d
Secondary
#b8f81d
Accent
Typography
Headings set in trajan-sans-pro (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Liga lesní moudrosti, z. s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: naturalistic, traditional, symbolic.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Liga lesní moudrosti, z. s. is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Forest Wisdom
The name itself references forest wisdom, a connection to nature and traditional values.
Trajan Sans Pro
Used for headings, evokes a sense of tradition and authority.
#07304e
Dark blue used in the logo and website header, conveys trust and stability.
Circle with horns
A white circle with two dark blue horns on either side, used as a logo.
Native American style
Illustrations of Native American people and teepees in a cartoonish style.
Social Media Intelligence
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