What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
LKE anchors on a vivid Blue (#007fc2) as their primary brand signal, paired with Blue (#00619c), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#007fc2
Primary
#00619c
Secondary
#00ffff
Accent
#464f58
Accent
#b3afaf
Accent
#afcada
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
LKE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
LKE is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ, communicating in 2 languages.
CZ
Brno, CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Blue
Used in the logo and website accents, #007fc2.
Open Sans
Used for body text, providing a modern and readable appearance.
MKP, FEM, FEA
Mention of specialized engineering calculation methods.
LKE Logo Shape
The LKE logo features a stylized, geometric shape with a combination of sharp angles and rounded edges, creating a distinctive and modern look.
Social Media Intelligence
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