Lyžařská škola JPK
The Jester“Už od roku 1991 nabízíme výuku lyžování, snowboardingu či běžkování pro všechny bez ohledu na váš věk nebo úroveň dovedností. Učíme vás pomocí jednoduchých zábavných cviků tak, abyste si výuku užili.”
Serves Families and individuals of all ages and skill levels interested in learning to ski or snowboard.
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Lyžařská škola JPK anchors on a vivid Red (#e6001a) as their primary brand signal, paired with Red (#45292b), and accented by Red. The palette leans warm — inviting and energetic.
#e6001a
Primary
#45292b
Secondary
#be0014
Accent
#fbdcdf
Accent
#89000e
Accent
#4e0007
Accent
Typography
Headings set in Cabin Sketch (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lyžařská škola JPK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lyžařská škola JPK is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Action, Outdoor, Candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on joomla!, active on 2 social platforms.
Market Presence
Regional presence, headquartered in Harrachov, CZ, communicating in 4 languages.
CZ
Harrachov, CZ
regional
cs, en, de, pl
Lyžařská škola JPK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Lyžařská škola JPK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red (#e6001a)
Dominant color used in the logo and website design.
Cabin Sketch
Used for headings, giving a playful, hand-drawn feel.
1991
Year of establishment, prominently displayed.
Established 1991
Highlights the long-standing history of the ski school.
Social Media Intelligence
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