Lyžařská škola a půjčovna Horní Podluží
The Caregiver“Lyžujeme s úsměvem. Vás to taky naučíme. Tak se těšte!”
Serves Families with children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Lyžařská škola a půjčovna Horní Podluží anchors on Blue (#e9f5f4) as their primary brand signal, paired with Blue (#14a5e5), and accented by Red. The palette balances warm and cool tones.
#e9f5f4
Primary
#14a5e5
Secondary
#d62d35
Accent
#74c5e0
Accent
#d37e80
Accent
#000000
Background
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lyžařská škola a půjčovna Horní Podluží uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, friendly, outdoors.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Lyžařská škola a půjčovna Horní Podluží is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
action, outdoor, candid
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Webnode, active on 1 social platform.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, de
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Blue (#1ca7e2)
Used for accents and highlights, creating a fresh and inviting feel.
Montserrat Flex
Modern and readable font.
Mountain Logo
The logo features a stylized mountain shape in blue, with the company name in red and blue script.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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